It started over a coffee in Taghazout.

Sitting with a friend over a coffee when someone came by selling shorts — at a price that made us both question. That moment sparked something. I thought, what if I could offer something just as good — or better — at a fair price? But made locally.

We’re surfers. We’ve been riding the waves at Anchor Point and the beach breaks here most of our lives. Taghazout has given us so much — the surf, the people, the community and the sunsets.

It started small and spoke to businesses around town who might be open to selling my products.

Since 2023, our clothing — all sustainably made right here in Morocco — has been finding its way across surf towns, coastlines and continents. Each shirt carries a piece of Taghazout and Anchor Point with it.

Our brand isn’t just about clothing. It’s about community and keeping things honest. We’re here to make clothes that feel good, do good, and connect people — from the streets of Taghazout to wherever you go.